How To Market Differently.

Wednesday, Jun 15, 2016

6:00pm – 8:00pm

Psychology is defined as the Science of Mind and Behaviour…

Surely we all want to be able to understand what is going on within the minds of our actual and potential customers don’t we? And what about being able to influence their buying behaviours too? Yes, I thought so!

This session will bring together the worlds of academic psychology and marketing to enable you to understand and approach your target markets in a whole new light. But it comes with a health warning – for you will also learn a lot about yourself too.

One of the biggest opportunities businesses have today, are to better understand and respond to the wildly different needs of the different genders. Men and women have different brains This session will explore the opportunities this creates for businesses who are prepared to embrace it.

Join us on the 15th June and you will Discover:

An overview of Psychology and the ways it influences Marketing An exploration of the different gender brains and their preferences What does it mean for Marketing?

A breakdown of the key elements for each brain preference You will leave with an understanding of what you might do to change your marketing message to better appeal to both genders.

St Neots Business Network is about building your business by making contacts, sharing experiences, collaborating and learning. And, if you end up doing business with someone – superb! We’ll celebrate with you.


Timetable: 6.00 Informal networking with a buffet supper

6.30 Introductions

6.45 Speaker or discussion

7.30 More informal networking

8.00 End


“Very informative & good fun” Patrick Heaton


Space is limited so book now!


Event Location

The Workstation
St Neots, Cambridgeshire, PE19 1BG

Event Fees

£ 10.00