Putting Your Online Presence Together Networking Evening

Yesterday evening the St Neots Business Network was joined by Hazel Cottrell (@HazelLCotrell), the owner and founder of the Creative Content Company. Hazel was there to share her knowledge and experience on ‘Putting your online presence together’ as well as answer questions from fellow networkers.

To many of us running our own business, Social Media is an area we dabble in but don’t all truly ‘get’. Gaining greater insight from experts in social media means we can better use it to create an engaging and more complete online presence that will help drive better business results.

Again the room was packed and we started with a brief (much better that way!) introduction of who we all were and why we were there.

Hazel’s opening remark was ‘do as I say, don’t do as I do’ – setting the scene that not everyone gets it right all of the time and we can all learn from each other in this fast moving ever evolving digital world.

Hazel chose to use the apt example of a networking event to illustrate her points. She led us through several areas including how we should:

  • prepare for a networking event by establishing a strong online profile that not only explains what you do but also reveals a bit about your personality (whether that be hobbies, passions or something else appropriate), RSVP to the invite, share that the event is happening on Twitter and Facebook and connect with other networkers who are also attending;
  • follow-up after the event by using social media (predominantly Twitter) to say it was good to meet you, ensure you drop a more personal line to those you spoke to and promised to connect with, ask whether they would mind being added to your newsletter distribution list and maintain contact with new connections between events e.g. ‘saw this article you might be interested in…’;
  • engage online by showing your personality and letting people see who sits behind the company name and brand.

There were many questions from the audience exploring all the social media channels – covering not only the big three (Facebook, LinkedIn, Twitter) but also Instagram, Pinterest, Snapchat, Periscope etc and the what the future might look like.

Hazel concluded by sharing Hazels Hot Hints (note the alliteration!):

  • Ensure you have a system in place to record details about the people you meet which includes something personal about them e.g. do they have children, partners name, pets etc);
  • If there is a ‘marketing’ table at an event, collect up the business cards you weren’t given and connect with them afterwards along the lines of ‘sorry we did not get a chance to talk @stneotsbiz. Hope to next time’;
  • Get a free social media scheduling tool such as Hootsuite;
  • Don’t be scared to share your old blog posts as many new contacts and a lot of old ones won’t have seen them;
  • If you have a newsletter, use a newsletter campaign tool such as MailChimp;
  • Aim for a new blog post once a week and keep to a word count of between 300 and 500 words.

Thank you to Hazel and everyone who attended.

For more information on social media, content creation and digital newsletters please don’t hesitate to contact Hazel@creativecontent.company.

Please do leave a comment below on how you found the evening.

The St Neots Business Network meets on the 3rd Wednesday of every month at The Workstation in St Neots from 6 to 8 pm.

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